biru44 Privacy Policy

1. Introduction

biru44 ("we", "us", "our", "the Platform") operates the website located at biru44.win and is committed to maintaining the highest standards of data privacy and security for all registered members and visitors. This Privacy Policy ("Policy") describes the types of personal information we collect, the purposes for which that information is used, how it is stored and protected, with whom it may be shared, and the rights available to you as a data subject.

This Policy applies to all individuals who access or use the biru44 platform, including registered members, prospective members who browse the site, and any other visitors. By using biru44, you consent to the collection and processing of your personal data as described in this Policy. If you do not agree with the terms set out herein, please discontinue use of the platform immediately.

This Policy should be read alongside our Terms & Conditions and Responsible Gaming Policy, which together govern your use of the biru44 platform.

2. Personal Data We Collect

biru44 collects personal data in the following categories, depending on your interaction with the platform:

2.1 Registration & Identity Data

• Full legal name as it appears on your government-issued identification document;
• Date of birth (to verify the mandatory minimum age of 21);
• Residential address, including postcode and state within Malaysia or internationally;
• Email address and mobile phone number;
• Username selected at registration;
• Copies of identity verification documents submitted for KYC purposes (e.g., Malaysian National Identity Card, Passport).

2.2 Financial & Transaction Data

• Details of deposits, withdrawals, and in-platform transactions denominated in Malaysian Ringgit (MYR);
• Payment method identifiers (e.g., Touch n Go eWallet account references, Boost wallet identifiers, bank account details for Maybank, CIMB, Public Bank, Hong Leong Bank transfers);
• Transaction history, dates, amounts, and associated reference numbers.

2.3 Technical & Usage Data

• IP address, device type, operating system, and browser version at the time of access;
• Geolocation data at login where permitted by your device settings;
• Session duration, pages visited, game history, bet records, and platform interactions;
• Cookies and similar tracking technologies (see Section 6).

2.4 Communications Data

• Records of Live Chat conversations, emails, and any other correspondence with biru44 customer support;
• Feedback, survey responses, and voluntary information submitted by you.

3. How We Use Your Personal Data

biru44 processes your personal data for the following purposes:

• Account management: Creating, maintaining, and administering your biru44 member account, including authentication and security monitoring;
• Age and identity verification: Confirming that you meet the minimum age requirement of 21 years and verifying your identity in compliance with KYC obligations;
• Payment processing: Facilitating MYR deposits and withdrawals via your selected payment methods and maintaining accurate financial records;
• Regulatory compliance: Meeting Anti-Money Laundering (AML), Counter-Financing of Terrorism (CFT), and other legal obligations applicable to biru44's operating licence;
• Fraud prevention and security: Detecting, investigating, and preventing fraudulent transactions, account abuse, and other prohibited conduct;
• Service improvement: Analysing usage patterns to improve platform performance, game offerings, and user experience;
• Marketing communications: Sending promotional offers, bonus notifications, and news updates to members who have opted in to receive such communications. You may opt out at any time by contacting biru44 support;
• Responsible gaming: Monitoring gaming behaviour to identify potential problem gambling indicators and to deliver appropriate responsible gaming interventions where required;
• Customer support: Responding to your enquiries, resolving disputes, and improving support quality.

4. Legal Basis for Processing

biru44 processes your personal data on the following legal bases:

• Contractual necessity: Processing required to fulfil our obligations under the Terms & Conditions agreed to at registration, including account management and payment processing;
• Legal obligation: Processing required to comply with applicable laws and regulations, including KYC, AML, and regulatory reporting obligations under our gaming licence;
• Legitimate interests: Processing for fraud prevention, security monitoring, platform improvement, and responsible gaming purposes, where such interests are not overridden by your fundamental rights;
• Consent: Processing for direct marketing communications, where you have explicitly opted in. Consent may be withdrawn at any time without affecting the lawfulness of prior processing.

5. Data Sharing & Disclosure

biru44 does not sell, rent, or trade your personal data to third parties for commercial purposes. We may share your personal data in the following limited circumstances:

• Service providers: Third-party vendors who provide services on biru44's behalf, including payment processors (Touch n Go eWallet, Boost, GrabPay, and Malaysian banking partners), game software providers, identity verification services, and IT infrastructure providers. All service providers are contractually bound to process data solely for the purposes for which it was shared and to maintain appropriate security standards;
• Regulatory authorities: Disclosure to gaming regulators, financial intelligence units, or law enforcement agencies where required by applicable law, court order, or regulatory direction;
• Fraud prevention networks: Sharing of data with industry fraud prevention databases where necessary to detect and prevent financial crime;
• Business transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the successor entity, subject to the same protections as this Policy.

Any third-party access to your personal data is governed by contractual data processing agreements that require compliance with applicable data protection standards.

6. Cookies & Tracking Technologies

biru44 uses cookies and similar tracking technologies to enhance your experience on the platform. Cookies are small data files stored on your device when you visit biru44.win. We use the following categories of cookies:

• Strictly necessary cookies: Essential for platform functionality, including session authentication and security. These cannot be disabled without impairing core functionality;
• Performance cookies: Collect anonymised data about how visitors use the platform to enable us to improve functionality and game performance;
• Functional cookies: Remember your preferences, such as language settings and display options, to personalise your experience;
• Analytics cookies: Track aggregate platform usage for internal analytics and reporting purposes. No individually identifiable data is shared with analytics providers for advertising purposes.

You may manage cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of the biru44 platform. biru44 does not use cookies to serve third-party advertising.

7. Data Security

biru44 implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• 256-bit SSL/TLS encryption on all data transmitted between your device and biru44 servers;
• Encrypted storage of sensitive personal data and financial records at rest;
• Role-based access controls restricting staff access to personal data on a need-to-know basis;
• Regular security audits, vulnerability assessments, and penetration testing;
• Two-factor authentication (2FA) available for all member accounts;
• Automatic session termination after periods of inactivity.

Despite these measures, no digital system is entirely immune to security risks. In the event of a data breach that is likely to result in a risk to your rights and freedoms, biru44 will notify you and the relevant regulatory authority in accordance with applicable legal obligations.

8. Data Retention

biru44 retains your personal data for as long as your account remains active and for a period thereafter as required by applicable law and regulatory obligations. Specifically:

• Account and identity data is retained for a minimum of five (5) years following account closure, in compliance with AML record-keeping requirements;
• Financial transaction records are retained for a minimum of seven (7) years for audit and regulatory purposes;
• Communication records are retained for up to three (3) years following the last interaction;
• Technical and usage data derived from cookies is retained for a maximum of twelve (12) months unless required longer for security investigations.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents re-identification.

9. Your Data Rights

Subject to applicable law, you have the following rights in respect of your personal data held by biru44:

• Right of access: You may request a copy of the personal data biru44 holds about you;
• Right to rectification: You may request correction of inaccurate or incomplete personal data;
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations;
• Right to restriction: You may request that we restrict processing of your data in certain circumstances;
• Right to data portability: You may request a structured, machine-readable copy of data you have provided to biru44;
• Right to object: You may object to processing based on legitimate interests, including direct marketing.

To exercise any of these rights, please contact biru44 support via Live Chat on this website or by email at [email protected]. biru44 will respond to verified requests within 30 days. We may require identity verification before processing rights requests.

10. Children's Privacy

The biru44 platform is strictly for individuals who are 21 years of age or older. biru44 does not knowingly collect personal data from minors. If we become aware that personal data has been collected from an individual under the age of 21, that account will be immediately suspended and all associated data will be deleted. If you believe a minor has registered on biru44, please contact our support team immediately.

11. Changes to This Privacy Policy

biru44 reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, applicable law, or regulatory requirements. Material updates will be communicated to registered members via email notification or a prominent notice on the biru44 platform prior to the changes taking effect. The date of the most recent revision is always displayed at the top of this page. Your continued use of biru44 following publication of an updated Policy constitutes your acceptance of the revised terms.

12. Contact & Data Enquiries

If you have any questions, concerns, or requests relating to this Privacy Policy or biru44's data practices, please contact our support team via:

• Live Chat: Available 24/7 directly on the biru44.win website;
• Email: [email protected] (plain text — not a clickable link).

biru44 takes all privacy enquiries seriously and commits to acknowledging your contact within 48 hours and providing a substantive response within 30 calendar days of receiving a complete request.